Ahead of the 3rd anniversary of Swachh Bharat Mission, Prime Minister, Shri Narendra Modi has named the nation-wide sanitation campaign from 15th September to 2nd October 2017 as “Swachhta Hi Seva”. The campaign is scheduled to be launched by President of India today from village Ishwarigunj in Kanpur that has attained the status of open free defecation status. The President would administer nation-wide “Swachhta Hi Seva” pledge thereby initiating parallel action in all the 250,000 plus Gram Panchayats and cities in India. The launch campaign will be joined by Sushri Uma Bharti, Union Minister for Drinking Water and Sanitation; Shri Ram Naik, Governor of Uttar Pradesh; Shri Yogi Adityanath, Chief Minister of Uttar Pradesh and 7 persons representing various sectors of society, who are involved in supporting Swachh Bharat Mission. The objective of the campaign is to mobilise people and reinforce the “Jan Aandolan” for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India. Swachhta Hi Seva campaign will see large scale mobilisation of people from all walks of life to undertake shramdaan for cleanliness and construction of toilets and to make their environments free from open defecation. There will be targeted cleaning of public and tourist places. The participation will range from the President of India to the common citizen and would involve Union Ministers, Governors, Chief Ministers, legislators celebrities and top officials. Celebrities, faith leaders, corporate honchos etc. are being mobilised to spearhead the campaign in their respective areas of influence.