To accelerate the growth of tourism in Kerala, the Department of Tourism has launched a three-year long Continuous Tourist Survey (CTS) from this year.
The 2017-2020 sample survey is being conducted in collaboration with M/s Datamation Consultants, selected through a transparent tender process. The Centre will be providing financial assistance of Rs 25 lakhs, for the survey.
The survey is intended to study the interest of tourists, their age and demographic details, reasons for visit and nature of tours undertaken. It will not only cover tourist destinations, but also hotels, house boats, home stays, ayurveda centers, restaurants and tour operators. Through the data obtained, the growth of tourism in the state will be evaluated.
Kerala has been following a comprehensive tourism development plan to double the number of domestic tourist arrivals and increase foreign tourist arrivals by 50 per cent, by 2021.